Sponsorship and partnerships

Reach an enterprise audience in a way that earns their trust.

You work with a practical media and education platform that reaches professionals interested in enterprise AI, Pega, decisioning, banking transformation and technology careers, and every partnership is disclosed to them openly.

6 formats8 partner typesAlways disclosed
Partnership formats

Six ways we can work together.

01

Sponsored educational video

A useful video made for the audience first, and clearly labelled as sponsored throughout.

02

Newsletter placement

A relevant message placed within the practical enterprise technology newsletter, and clearly marked as sponsored.

03

Expert interview

A structured conversation with a technology leader or practitioner, built around what the audience would want to ask.

04

Webinar

An educational session that is useful in its own right, with a clearly identified partner contribution.

05

Research or report

A co-produced briefing built on a methodology that is disclosed in full.

06

Roundtable

A moderated conversation that brings professionals and organisations around the same table.

Suitable partners

The partners this work best for.

  • Enterprise software vendors
  • AI platforms
  • Businesses in the Pega ecosystem
  • Training providers
  • Recruitment firms
  • Professional-services organisations
  • Banking technology suppliers
  • Conferences and industry events
Sponsorship principles

The principles every partnership operates under.

  • Relevance to the audience comes before revenue, every time.
  • Every sponsorship is disclosed clearly, wherever it appears.
  • No misleading claims are made on a partner’s behalf, or on mine.
  • Sponsorship never buys an editorial endorsement, and none is guaranteed.
  • Audience data is never sold, to partners or to anyone else.
Next step

Tell me who you want to reach.

Share who you are trying to reach and which format looks closest, and we will work out together whether the fit is right for both sides.