What sponsorship buys here, what it does not, and how you can tell which is which.
Any video, article, newsletter placement, webinar, report or roundtable produced with commercial support is labelled as sponsored where you meet it, rather than in a footnote. Where a partner has contributed to a research piece, their involvement and the methodology are disclosed alongside the findings.
Partnerships are declined where the fit is not genuine for this audience, and that happens. A sponsorship is only worth holding while the people reading still trust what they read here.
If you think something has been labelled unclearly, say so through the contact form and it will be corrected.
The formats, suitable partners and principles are all set out on the partnerships page.