Marketing and customer decisioning

Turn your experience into answers you can deliver under pressure.

Decisioning interviews test something narrower than decisioning capability: whether you can explain a design, defend it and diagnose it out loud, all in under an hour. These two offerings are built to close exactly that gap.

Two offeringsFor professionalsWritten and live formats
The discipline

Six domains, and every role is measured against all of them.

In most large banks, telcos and insurers, a central decisioning capability now arbitrates every customer interaction, weighing service, retention, sales and silence for each individual, in real time and under regulatory scrutiny. Roles in this field are measured against the whole of that capability, and these six domains are what it consists of.

Customer decisioningOne discipline · six domains
Decision strategyWhat gets decided, for whom, and why.
Data and signalsWhat the decision is allowed to know.
AI and modelsPropensity, adaptive learning — and when not to trust them.
Value and measurementProving the decision was worth making.
Channel orchestrationOne decision, delivered consistently everywhere.
Governance and ethicsConsent, contact policy, explainability.
The two offerings

One offering prepares you, and the other lets you rehearse.

Most people use them in that order, but each one stands on its own, so you can take only the one your situation calls for.

Where to begin

Choose the starting point that fits where you are right now.

01

Start with the guide

This is the right place if you know CDH but have not had to explain it recently, or if your interview is weeks away rather than days. It closes the knowledge and vocabulary gap first.

02

Start with the intensive

This is the right place if your interview is imminent, or if your last one went wrong for reasons you cannot quite name. Rehearsal finds the weak point faster than more reading ever will.

03

Start with neither

If you are exploring what decisioning work involves rather than interviewing for it, the free Pega and decisioning content in my enterprise learning area is the right place to begin, and it costs nothing.

Free first

Most of what I publish on CDH costs you nothing.

All of the explanatory material, covering what CDH is, how next-best-action works, where decisioning sits in an architecture and what the roles involve, lives in the Learn section. It is free, it stays free, and you will never be asked for an email address to read it.

These two offerings do something narrower. They exist because interview performance is a separate skill from decisioning capability, and it is the one that almost nobody teaches. If you do not have an interview coming up, the free learning area is almost certainly where you want to be.

Free · No sign-up needed
Pega and decisioning
  • What Customer Decision Hub is, and where it fits in the enterprise.
  • How next-best-action decisions are selected and governed in practice.
  • The part that rules, analytics and predictive models play in decisioning.
  • The realities of architecture, integration, migration and delivery.
  • Role definitions and realistic career paths through decisioning.
Pega CDH

Prepare for your interview, or start learning decisioning.

If you have an interview coming up, the guide and the mock interview intensive will prepare you to explain your work clearly under pressure. If you are still exploring the field, the enterprise learning area covers customer decisioning in depth, and it costs you nothing.